It's crazy for me to think about a time when I wasn't addicted to Youtube makeup tutorials. Although I've learned quite a lot, arguably more than I learned a makeup school, beauty influencers can definitely make you feel like you need 10 foundations, 20 eyeshadow palettes, 50 lip products (matte, liquid, satin, gloss, etc). There is a ridiculous amount of new makeup launching and all it takes is for your fave influencer to rave about it and create a beautiful look for you to put it in your cart or at least add to your loves list.
For me, it started by just looking up something like "Pink Valentines Day Makeup Tutorial." Then it got more specific like "Anastasia Modern Renaissance Tutorial." While I am trained in my techniques and can blend like a boss, I'm not an innate artist. I can create the obvious color combination, but I definitely turn to actual artists for inspiration.
For me to love and subscribe to a channel I have a few requirements. I need to love and be inspired by the artistry. I need to connect with the influencer and like what they are about and how they choose to use their influence. This is going to be in no particular order except I'm going to get the huge obvious ones out of the way and leave my all time favorite for number 1.
10. Nikkietutorials
There was a time when it seemed like she was constantly pushing her codes and only promoting products she could make money off of. That said, I feel like she's really chilled with that and gone back to just a love of makeup. I truly love all of the looks that she creates and I really enjoy her sense of humor. I also think she's a class act, anytime drama has surrounded her I've never seen her badmouth anyone or go on any snap chat rants. If you're looking for natural looks, she probably isn't your girl. But if you're looking for full glam, full coverage, cut creases, blinding highlights, glitter and fun then you will really enjoy her channel.
Below are a couple of my fave videos from Nikkie:
Had to include her iconic "The Power of Makeup" Video
https://www.youtube.com/watch?v=a4Ov8qvZ2_w
Perrie Edwards Inspired Video
https://www.youtube.com/watch?v=ZF-6OUNjoug
9. Jaclyn Hill
She's another one that I kinda want to hate, but I can't because her tutorials are just so good. She seems like a sweet person, I just take her recommendations with a grain of salt and basically ignore anything she recommends that is insanely expensive or has the word Morphe in it. With the exception of her Morphe palette, which I love. She gives really in depth tutorials and the truth is that I've really learned a lot from her. She's also never steered me wrong in terms of recommendations for foundations, concealers, powders and highlights. Love Jaclyn or hate her, it's hard to deny that she creates really gorgeous makeup looks.
This video has literally changed the way I do my face makeup and I'm obsessed
https://www.youtube.com/watch?v=E21eL9W7fVg
This is pretty much the hot fire look I think of when I think of Jaclyn Hill. It's perfection
https://www.youtube.com/watch?v=BReqL_7Wrxs&t=698s
8. Brianna Fox
Brianna is super chill, she feels like someone you totally know and are friends with IRL. I love every single look she creates and she gives so many helpful tips and tricks. I especially love her Favorites videos because I have honestly loved 99% of everything I've purchased based off of her recommendations. She does very natural looks and also very glam looks. I think you'll like her!
How to Apply Eyeshadow
https://www.youtube.com/watch?v=BuPZjBlmyD4
Contour
https://www.youtube.com/watch?v=bwuVuDzH3hY&t=5s
7. Babs Beauty
Babs Beauty (Stephanie) looks like a barbie. I literally want to create every single look that she does because they are all so beautiful and I want to look like her. She loves baby pinks and purples, but she also can whip out a vampy look that is somehow still really glam and gorgeous.
Affordable Vday Makeup
https://www.youtube.com/watch?v=UhSaN9DDNcA
Holiday Glam
https://www.youtube.com/watch?v=Q_sLbfjr5Ts
6. Raw Beauty Kristi
I don't know Kristi, but I feel like I do. In my mind we are besties who say witty things to each other while doing our makeup. She's so real (raw if you will) and funny and I enjoy her so much. She also creates really beautiful and fun makeup looks. She's honest AF so I trust everything she says, which is kind of rare in Youtube these days. I highly recommend her channel.
Full Face of Holy Grails
https://www.youtube.com/watch?v=ibiBV8RJUnY
Huda Beauty Review
https://www.youtube.com/watch?v=kLqtHcyMGgY
5. That Girl Shae Xo
I just love Shae. I love that she calls her subscribers "fam." I love all of her live swatch Colourpop tutorials where she will literally try every single shade on her eye. There's something very nurturing about her, but also something very blunt and real about her. I really enjoy her makeup looks, her stories, her throwback Thursday looks using old palettes. I want to take her to lunch.
Get Ready with Me Story Time
https://www.youtube.com/watch?v=6myvZg10dNA
Holiday Green & Glitter
4. Samantha March
I'm going to be honest, it took me a little while to subscribe to Samantha's channel. I'm typically drawn to makeup artists and channels that are tutorial based. Samantha's is more beauty content though she is delving more into tutorials, which is fun to see. Perhaps it's because we share the same name, we are both published authors and we both absolutely love makeup, but something kept drawing me back to her channel. I love her "Will I Buy It" series where every week she talks about new makeup releases and shares her thought process in determining whether or not she will be purchasing each item. It's really helpful! I love her makeup monthly's because not only does she recommend makeup, she also recommends books. I love books. I've read a few of her suggestions and really enjoyed them. So even though she is not a makeup artist, I really relate to her. I've watched her channel grow and even as it has and she's gained more subscribers and more PR packages, she's stayed the same and she's still brutally honest with her opinions. She responds to pretty much every comment and you can tell she really cares about her subscribers. I just like her.
Will I Buy It
https://www.youtube.com/watch?v=YSKlD3rmQ1c&t=57s
Makeup Monthly
https://www.youtube.com/watch?v=Kr7FtLHz9so
3. Nicole Renee Cutler
I think what made me looove Nicole Renee Cutler is her love of animals and rescuing them. Often on her channel, she will feature a dog who needs rescuing. She started a site https://baileysmission.com/ dedicated to helping animals find homes. The stuff is so cute and the cause is so close to my heart. I love that Nicole Renee uses her influence to help this cause and of course, I love her makeup looks! She uses both high end and drug store makeup, she incorporates pops of color, but all of her looks are totally wearable. I love when she does her flashback Friday series or creates multiple looks with one palette. I definitely think you should check her out as well as Bailey's Mission!
3 in 1 Palette Review
https://www.youtube.com/watch?v=2joKYt4YFPw
Flashback Friday
2. It's Likely Makeup
I have a girl crush on Jordi, I just think she is the prettiest. She is definitely an artist and can literally transform herself into Megan Fox or a scary clown. She uses wigs and fun jewelry. Some of her looks are a bit to avant garde for me, but she also creates many looks that are wearable or can be toned down easily. She's cruelty free, which I always admire in a beauty guru and has introduced me to some really fun indie brands such as furless cosmetics and mabel and meg. She's a mom and her adorable kids sometimes make appearances in her videos. If you are looking to be inspired and have fun with makeup, I'd definitely suggest checking out Jordi.
Edgy Prom Makeup
https://www.youtube.com/watch?v=K47iex6u-rE&t=18s
Purple Halo
https://www.youtube.com/watch?v=FfFvSqgGiDg
Ok before I get to my allll time favorite Youtuber/Beauty Guru/Influencer Ever, I do have a few honorable mentions. Although they may not be in my absolute top favorite, I do really enjoy their channels and would recommend checking them out if you love makeup.
Samantha Ravndahl
She's pretty, funny and brutally honest. She also does great makeup.
https://www.youtube.com/user/BatALashBeauty
Jazzi Filipek
*Note: I have very dry skin so I often relate to makeup artists who use hydrating primers, foundations, powders, etc. Jazzi's skin is very oily, so while I love her eye looks, face products are hard. BUT if you have oily or combo skin, you should definitely check her out. She gives so many great suggestions and does foundation wear tests.
https://www.youtube.com/user/jasminefilipek
1. Jkissa
I am probably going to scare her if she ever reads this, but I love Jkissa. I have never met her, she has on occasion responded to Twitter questions or comments from me and that literally makes my life. I feel like Hugh Grant's creepy sister in Notting Hill where I'm like I feel like if only she knew me, we could be best friends.
First of all, she rescued an adorable pittbull and is cruelty free. I really respect big influencers who make that decision because it does limit you in terms of how much money you can make, products you can review, etc. She also doesn't wear foundation because it makes her skin itch and she's not going to conform and put it on even for the sake of a video. She is who she is and she's awesome. She also is unfair looking and doesn't need foundation and can pull of any hair or lip color.
Jkissa has inspired me so much to play with color, to play with placement of eyeshadow, to try dark lips, green lips and just venture out of my comfort zone. I used to constantly wonder how she came up with such awesome color combinations that I would never even think of and then as if answering my prayers, she came up with a color series teaching subscribers about the color wheel and her thought process when pairing colors. She is one of the few beauty influencer's who opinion I trust 100%. Being upfront and honest with her subscribers is her number one priority and it shows. I know that she truly loves every product she recommends and she's not afraid to say when something doesn't work for her.
I love her style, I love her artistry, I love how real she is and I love how she stays so true to herself. For all of these reasons, she is my number 1 favorite beauty Youtuber and I strongly suggest subscribing to her channel if you aren't already. You will learn so much about makeup and will probably want to be her best friend too.
How to Pair Orange
https://www.youtube.com/watch?v=2AJXMGd-Zuk
The Color Wheel
https://www.youtube.com/watch?v=qUae6TMPz7k
Cooler Than Your Average Mermaid
https://www.youtube.com/watch?v=qaIa5kM_4VM&t=7s
Who are your favorites? Let me know if there's a channel I need to binge.
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